Rytis Eidukaitis — Head of Experience at Surfshark. Designing products, teams, and systems that scale.

An organizational design and change-management case about merging design and content into one experience team, coaching new leads, and introducing a more scalable planning model.

A product design case about shaping a feature-heavy consultancy platform by turning ambiguous requests into structured workflows for bookings, offers, reporting, invoicing, and availability management.

A strategic design-operations initiative focused on auditing 16 landing pages, identifying repeatable patterns, and creating a template-based approach to reduce duplicated work and improve consistency.

A team-operations case about redesigning task management for the design team to reduce manager dependency, improve estimation, and create clearer ownership for both designers and stakeholders.